Victor Cheng

For SaaS founders aiming to scale, profitability isn’t just about growing top-line revenue—it’s about understanding what eats into your bottom line. One of the most misunderstood financial metrics in the SaaS world is Cost of Goods Sold (COGS). If you’re not clear on what qualifies as COGS for a SaaS business, you risk overestimating your […]

AI is being adopted faster than any other technology in history. While it took the internet over two decades to reach near-global adoption, AI is on track to do it in just three years. We’re living through a profound inflection point. Businesses and individuals who adapt will thrive. Those who don’t? They’ll get left behind.

If you’re a SaaS founder seeing growth slow between $3M and $5M in ARR, you’re not alone. This is one of the most common—and most frustrating—plateaus in the SaaS journey. Why does it happen? In short: the tactics that got you to $2M won’t get you to $10M. Early-stage SaaS growth is often fueled by

Hiring the right VP of Sales can make or break a growing SaaS company, especially in the early stages of scaling. Unfortunately, most founders get this hire wrong—often with serious consequences. Here’s the hard truth: if your SaaS business is doing under $5M–$7M ARR and hasn’t yet built a repeatable sales process, hiring a traditional

In the fast-paced world of SaaS, growth often overshadows profitability—but at a cost. A $3M ARR startup found itself burning $1M annually without rapid growth to justify it. The culprit? A total lack of financial oversight. This case study reveals a crucial lesson: growth without discipline is dangerous. The founders were visionaries, strong in sales

In the world of SaaS, small changes can yield massive results. One B2B SaaS company discovered this firsthand when a simple shift in their onboarding approach led to a dramatic 27% drop in churn—practically overnight. The breakthrough came not from a complete process overhaul, but from a single question asked by one standout Customer Success