Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts

Liquidation Preference: The Term That Decides Your SaaS Payout
A founder can own half of a company, sell it for $50M, and walk away with $20M while the investor who owns the other half

CAC Payback Period: The SaaS Metric I Trust Most for Scaling
Of the three numbers people use to judge whether a SaaS company can scale, the CAC payback period is the one I trust most. It

SAFE Note: The Founder’s Guide to Caps, Discounts, and Dilution
A safe note is the five-page document that lets an investor wire you money today in exchange for equity they will receive later — and

ASC 606: The Essential SaaS Revenue Recognition Guide for Founders
ASC 606 is the accounting standard that decides when the cash a customer pays you actually becomes revenue on your income statement — and for

ARPU: The Hidden SaaS Metric That Sets Your Pricing Ceiling
Most SaaS founders I work with between $5M and $15M Annual Recurring Revenue (ARR) can recite their ARR, their churn, and their CAC payback from

409A Valuation: The Founder’s Guide to Strike Prices and Cap Tables
A 409A valuation is the independent appraisal that sets the lowest legal price your employees can pay for their stock options — and getting it
