Hi, I’m Victor Cheng.

As a CEO coach for founders of SaaS companies, I specialize in businesses that are growing 100% per year and work with SaaS founders who are transitioning to professional CEOs. I’m the author of Extreme Revenue Growth and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street JournalHarvard Business Review, Fortune Small Business, SmartMoney, ForbesInc. Magazine, and Entrepreneur magazine.

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Latest Blog Posts


In SaaS businesses, you see a lot of acronyms. This article focuses on two specific acronyms: NRR and ARR. They are often used in the same context but have very different meanings. I’ll cover the

Indirect Distribution Channels or Sales Channels

Today, I’ll be talking about indirect sales channels, or indirect distribution channels, for SaaS businesses. To kick off, realize that there are two different categories of sales or distribution channels to reach and sell to

Direct Distribution Channels or Sales Channels

Today, I’ll be talking about direct distribution channels, or direct sales channels, for SaaS businesses. As a reminder, there are two different categories of distribution channels: direct and indirect. A direct sales or distribution channel

Net Revenue Retention — Why it Matters a Lot

Net revenue retention (also known as the net retention rate or NRR) is a commonly used metric in SaaS companies to measure a combination of customer retention and upsell/cross-sell effectiveness with existing accounts. The net

How to Close the Founder to CEO Skill Gap

Facebook Twitter LinkedIn In this video, we’ll be talking about how to close the founder to CEO skill gap. Hi, my name is Victor Cheng. I’m an executive coach, founder of, and the author

SaaS Coaching Services for Founders

Being a CEO means you need to be constantly ahead of the curve, and in order to speed up the process, many leaders employ the help of SaaS coaching services to provide a clear path

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