Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
The One Onboarding Question That Cut SaaS Churn by 27%
In the world of SaaS, small changes can yield massive results. One B2B SaaS company discovered this firsthand when a simple shift in their onboarding
7 SaaS Trends That Will Define Success in 2025
If you’re leading a SaaS business in 2025, there are seven transformative trends you need to be ready for—because ignoring them means falling behind. Here’s
Why Being Boring Might Be the Best SaaS Strategy You’ve Never Tried
In today’s tech world, where AI buzzwords dominate headlines and investor decks, it’s easy to forget what truly drives SaaS success: being useful—and being boring.
How to Use AI to Secure Your Job—Not Lose It
With the rapid rise of artificial intelligence, many professionals are concerned about job security. But here’s the truth: AI isn’t coming to take your job—someone
The Hidden Truth Behind Startup Stock Options: What Every Employee Needs to Know
Startup stock options are often hyped as the golden ticket to millionaire status. But in reality, they’re complicated financial instruments that can either unlock wealth
SaaS Leadership Pitfalls: Why Founders Must Outgrow Friends, Family, and Chaos to Scale
In the early days of building a SaaS startup, it’s natural to hire friends and family. Trust is the currency, hustle is the operating system,