Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts

SaaS Sales Tools: The Stack That Actually Moves the Number
Most SaaS CEOs at $5M to $15M ARR spend somewhere between $80,000 and $300,000 a year on sales tools and have no idea which ones

SaaS Sales Cycle: How to Shorten It Without Breaking Win Rate
Most SaaS CEOs can’t tell you their actual sales cycle length within 20%. They know the deals that closed last quarter. They have a vague

SaaS KPIs: The Complete Guide for CEOs Building Toward an Exit
Most SaaS CEOs track too many KPIs and act on too few. A typical $10M ARR company has a dashboard with 30–40 metrics, a finance

SaaS Analytics: The 5‑Layer Metric Stack Every CEO Needs
Most SaaS analytics dashboards are decoration. They contain twenty numbers, three quarters of which nobody acts on, half of which contradict each other, and one

SaaS Churn Rate: The Complete Playbook for CEOs Building Toward Exit
Your SaaS churn rate is the single number that quietly decides what your business is worth. A company growing 40% a year with 3% monthly

Outsourced SaaS Sales: When It Works, When It Fails, What To Do
About 38% of B2B SaaS companies now outsource some or all of their sales development. Most of them shouldn’t. The data on outcomes is brutal
