Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
What is SaaS: The Essential Guide
The SaaS model changes your unit economics. If you’re building or scaling a business, what is SaaS and why it matters is the first question
B2B SaaS: The Complete Guide to Building a Valuable Software Business
B2B SaaS is how modern companies build valuable software businesses. B2B SaaS (Business-to-Business Software as a Service) means you’re selling software on a subscription basis
The SaaS CEO’s Essential Product Management Guide
Product management is the function that determines whether your R&D dollars produce revenue or waste. In a SaaS company running at $5M–$15M ARR, you’re spending
SaaS Unit Economics: Hidden Valuation Secrets
More than half of SaaS founders don’t know their unit economics. If you’re building toward a $50M+ exit, this is a catastrophic blind spot. Unit
SaaS Customer Lifetime Value (LTV) Made Simple
If you run a SaaS company and don’t know your customer lifetime value by segment, you’re making growth decisions in the dark. LTV is the
Escaping the Founder Bottleneck: 5 Ways to Reclaim Your Time and Grow
When startups hit early traction, many founders unknowingly become the biggest blockers to their own growth. In a recent conversation between Victor Cheng and fractional