Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
The Do’s and Don’ts of Marketing Your SaaS Business
Marketing a SaaS product is challenging, but many businesses make the same common mistakes. Instead of driving engagement and conversions, they confuse potential customers with
The Secret to Retaining Customers: 3 SaaS Metrics You Can’t Ignore
Customer retention is the lifeblood of any SaaS business. While acquiring new customers is crucial, keeping them engaged and satisfied ensures long-term success. So how
How to Build a Tech Startup That Solves Real Problems
Building a successful tech startup isn’t about chasing trends, developing cool features, or creating something just because it seems innovative. The real secret to success?
Top 3 Mistakes SaaS Startups Make in 2025 (And How to Avoid Them)
Building a SaaS startup in 2025? The landscape is more competitive than ever, and success isn’t just about having a great product. Here are the
What is Product Management? A SaaS Company Essential
In a SaaS company, product management plays a critical role in driving business success. Without a strong product management function, companies risk building products that
The Founder vs. CEO Mindset: How to Scale Your SaaS Business
Launching a SaaS business is like launching a rocket—it takes an enormous amount of energy to get off the ground. In the early days, a