Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
Why Being Boring Might Be the Best SaaS Strategy You’ve Never Tried
In today’s tech world, where AI buzzwords dominate headlines and investor decks, it’s easy to forget what truly drives SaaS success: being useful—and being boring.
How to Use AI to Secure Your Job—Not Lose It
With the rapid rise of artificial intelligence, many professionals are concerned about job security. But here’s the truth: AI isn’t coming to take your job—someone
The Hidden Truth Behind Startup Stock Options: What Every Employee Needs to Know
Startup stock options are often hyped as the golden ticket to millionaire status. But in reality, they’re complicated financial instruments that can either unlock wealth
SaaS Leadership Pitfalls: Why Founders Must Outgrow Friends, Family, and Chaos to Scale
In the early days of building a SaaS startup, it’s natural to hire friends and family. Trust is the currency, hustle is the operating system,
What Top SaaS Founders Do Differently: 5 Habits for Building and Scaling Fast
Running a SaaS company is tough, and only a few manage to scale successfully. After 25 years of working with SaaS founders, it’s clear: the
The 7 Secrets to Scaling a SaaS Startup (That Most Founders Miss)
Scaling a SaaS startup isn’t about pouring money into marketing or hiring a massive sales team. It’s about mastering seven critical steps — in the