Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts

The Annualized Run Rate Formula Every SaaS CEO Misuses (And the Fix)
Most SaaS CEOs use the phrase annualized run rate the same way they use ARR — interchangeably, casually, and almost always incorrectly. The two are

ACV vs ARR: The SaaS Founder Guide to Recurring Revenue Metrics
Almost every SaaS founder I work with at $2M to $20M Annual Recurring Revenue (ARR) can recite the formulas for ACV and ARR. Far fewer

Startup Burnout: The Founder’s Guide to Recovery and Prevention
Startup burnout is the most expensive operational failure most founders never put on a slide. It does not show up in a board deck. It

SaaS Sales Meaning: What It Actually Is and Why It Is Different
Most founders use the phrase SaaS sales the same way they use the phrase enterprise software sales, and that is the first mistake. The SaaS

SaaS Performance Metrics: The Proven 7‑Metric Stack Every CEO Needs
Most SaaS performance metrics dashboards measure activity, not performance. They contain twenty numbers, half of which contradict each other, three quarters of which nobody acts

MRR vs ARR: The SaaS Founder’s Guide to Recurring Revenue Metrics
Every SaaS CEO knows what MRR and ARR stand for. Far fewer know which one to use in which conversation, how to compute either of
