Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
SaaS Sales Training: Build a Repeatable System, Not a One-Off Event
Only 1 in 5 sales reps actually change their behavior after a standalone training event, and 73% of organizations watch their methodology decay within 90
SaaS Sales Strategy: The CEO Framework for Predictable Revenue
Most SaaS sales strategy is built backwards. The founder hires a VP of Sales, the VP picks a methodology they liked at their last company,
CAC in SaaS: The Hidden Number That Caps Your Growth Ceiling
Most founders treat CAC in SaaS as an expense line to minimize. That’s the wrong frame. Your Customer Acquisition Cost (CAC) — the total cost
ARR in SaaS Explained: What Counts and Why It Drives Your Valuation
There is one number that an acquirer asks for before almost any other, and it is ARR in SaaS — your annual recurring revenue. It
Term Sheet: What SaaS Founders Must Read Before Signing
Most SaaS founders I work with treat the term sheet as the finish line. They spent six months getting an investor to “yes,” the number
Series A Funding: What It Takes and Whether You Should Raise
Most founders chase Series A funding as a trophy — proof they’ve “made it.” That framing will cost you. A Series A is not a