Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
SaaStr 2026: What You Need to Know
The world’s largest SaaS event is just around the corner—SaaStr Annual 2026 will be held in May in the San Francisco Bay Area, USA, bringing
How to Build a Scalable Salesforce in Your SaaS Company
When you’re launching a SaaS company, the early days are all about scrappiness. You sell however you can—through favors, introductions, personal outreach, and hustle. If
Why The AI vs. SaaS Debate Misses the Point
AI is dominating headlines, and many in the tech world are wondering: will AI replace SaaS? Will traditional software even survive? These are interesting questions—but
What Is Professional Services in SaaS?
If you’re running or investing in a SaaS company, you’ve likely come across the term “professional services.” Often relegated to the fine print or bundled
Understanding Cost of Goods Sold (COGS) for SaaS: What It Is and Why It Matters
For SaaS founders aiming to scale, profitability isn’t just about growing top-line revenue—it’s about understanding what eats into your bottom line. One of the most
Why You Have 12 Months to Embrace AI—or Risk Falling Behind
AI is being adopted faster than any other technology in history. While it took the internet over two decades to reach near-global adoption, AI is