Hi, I’m Victor Cheng.

As a CEO coach for founders of SaaS companies, I specialize in businesses that are growing 100% per year and work with SaaS founders who are transitioning to professional CEOs. I’m the author of Extreme Revenue Growth and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street JournalHarvard Business Review, Fortune Small Business, SmartMoney, ForbesInc. Magazine, and Entrepreneur magazine.

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Latest Blog Posts

Direct Distribution Channels or Sales Channels

Today, I’ll be talking about direct distribution channels, or direct sales channels, for SaaS businesses. As a reminder, there are two different categories of distribution channels: direct and indirect. A direct sales or distribution channel

4 Skills Founder CEOs Must Improve [Video]

Facebook Twitter LinkedIn In this video, we’ll be talking about how to close the founder to CEO skill gap. Hi, my name is Victor Cheng. I’m an executive coach, founder of, and the author

9 Top SaaS Coaching Services (Updated 2022)

Being a CEO means you need to be constantly ahead of the curve, and in order to speed up the process, many leaders employ the help of SaaS coaching services to provide a clear path

3 Steps to an Ideal Customer Profile [SaaS]

An ideal customer profile, or ICP, defines the type of customer who is unusually well suited to buy your offering, have long-term retention, pay premium prices, be highly satisfied, and be very profitable for you.

4 Examples of PaaS Companies [2022]

The term “platform as a service,” or “PaaS,” refers to cloud computing services that rely on virtualization to provide application development and deployment platforms to companies. PaaS is one of the four basic cloud services,

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