Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
Trade Wars, Tariffs & Trouble: What SaaS Founders Must Know Right Now
While most headlines about trade wars focus on manufacturing, SaaS companies face serious — and often overlooked — risks in today’s global economy. Rising tariffs,
4 Critical SaaS Product Mistakes (and How to Avoid Them)
When building and scaling a SaaS company, it’s easy to fall into common product development traps. These mistakes often lead to lost revenue, unhappy customers,
Secrets to Thriving as a Non-Tech Startup Founder
Being a non-technical founder in a tech-driven startup—especially in SaaS—isn’t a disadvantage, but it does require a unique approach. The most successful non-tech CEOs share
Why Venture Capital May Not Be the Best Fit for Your SaaS Startup
Venture capital (VC) can seem like the holy grail for SaaS founders. The allure of fast funding and rocket-speed growth is powerful—but it comes with
The Biggest Mistakes in Product-Market Fit for SaaS Startups
Finding product-market fit is one of the most critical steps for any SaaS startup, yet many founders make costly mistakes along the way. Understanding these
Overcoming the 5 Biggest Struggles of SaaS Founders
Launching a SaaS startup is exciting, but the reality is that most founders struggle—especially in the early stages. If you’re feeling stuck, you’re not alone.