Category: Blog

Many founders dream of being acquired—but building a business to sell is very different from building a lifestyle business. If you want to maximize your

If you’re building a SaaS startup, understanding why others fail is one of the smartest things you can do. The good news? The reasons are

Leading a SaaS company without a technical background can be daunting—but it doesn’t have to be. With the right mindset and strategic approach, non-technical founders

Introduction “Is accounts receivable a current asset?” “Are accounts receivable a current asset?” “Accounts receivable is a current asset—right?” These seemingly simple variations are among

Introduction Outbound lead generation is one of the most misunderstood—and misused—growth levers in B2B SaaS. While inbound content and product-led growth get most of the

Introduction In SaaS, metrics drive decisions. But few metrics are as misunderstood—or misused—as bookings and revenue. While they’re often used interchangeably in casual conversations, they