Glenn Gaudet, CEO of GaggleAMP
Glenn Gaudet is the Founder & CEO of GaggleAMP, a SaaS platform that empowers employees to amplify their company’s digital marketing. He shares how the Coaching Group helped him shift from instinct-led decisions to data-driven execution, refocus his team on high-value customer segments, and dramatically increase his company’s enterprise value.
Before working with Victor, we were profitable and growing—but I knew we weren’t maximizing the enterprise value of the company. I saw the potential value a buyer would get from our business and realized we should be the ones capturing that value now, not them later.
Probably the biggest game changer was getting laser-focused on our Ideal Customer Profile. We used to sell to anyone willing to pay. After working with Victor, we discovered that not all customers are equally profitable—and some weren’t profitable at all. That insight completely changed our marketing, sales, customer success, and even product roadmap.
One of the most powerful shifts for me personally was moving away from gut-driven decision making and into truly analytical thinking. The gut gets you to a certain point—but it won’t get you across the finish line.
Victor helped me see the “Promised Land” clearly—but also gave me the tools and methodology to lead my team there. It’s not enough to just declare a strategic shift; you have to guide your organization through it.
Being part of a group of fellow SaaS CEOs—people who are going through the same challenges—is incredibly valuable. It’s a space where you can be honest about what’s not working, and that creates trust and breakthrough insight.
If you’re a founding CEO who’s running out of steam, ideas, or growth, this program gives you a whole new lens on how to create enterprise value and evolve your business.