marketing

Most well-estab­lished mar­ket­ing depart­ments in SaaS com­pa­nies have one or more peo­ple in demand gen­er­a­tion or “demand gen.” I have always hat­ed this term because I think it com­plete­ly mis­un­der­stands the pur­pose (and the lim­its) of mar­ket­ing. You can not gen­er­ate demand where none exists. You can only chan­nel demand that inher­ent­ly exists in a […]