SaaS CEO Video Library: Strategic Guidance from Victor Cheng for Growth-Stage Founders
Welcome to the SaaS CEO Video Library — a curated selection of free videos featuring Victor Cheng’s most impactful insights for B2B SaaS founders. These short, strategy-rich sessions are designed for CEOs navigating the $2M–$25M ARR journey. If you're facing stalled growth, organizational drag, or unclear next steps, you'll find clear, practical thinking here to help you lead more effectively, scale more intentionally, and exit more successfully. No fluff. No theory. Just real strategic clarity from someone who’s helped hundreds of founders do it before.
Product-Market Fit & Product Strategy
Avoid These 4 Major Product Market Fit Mistakes for SaaS Startups
What is Product Market Fit & Why Do Most SaaS CEOs Get it Wrong
Top 4 SaaS Product Mistakes and How to Avoid Them
How to Build a Tech Startup That Solves Real World Problems
Go-to-Market & Distribution
The Ultimate Guide to SaaS Marketing (Do’s and Don’ts)
How to Stand Out in a Crowded SaaS Market
SaaS Distribution Strategies: How to Sell Software in 2025
How to Choose the Best Indirect Distribution or Sales Channels for Your Business
How to Choose the Best Direct Distribution or Sales Channels for Your Business
Scaling & Growth
SaaS Scaling: Overcoming Common Obstacles
Uncovering the 7 Secrets to Scaling a SaaS Startup
The Keys to Success for SaaS Startups: Avoiding Common Pitfalls
Metrics & Churn
The Secret to Retaining Customers – SaaS Metrics You Can’t Ignore
The Secrets to Reducing SaaS Churn
Why LTV to CAC Ratio is CRUCIAL for Startups
Founder to CEO Evolution
The Founder to CEO Skill Gap – Tips and Strategies to Close the Gap
Top 3 Skills Founders Need to Grow into a CEO
The Battle of the Founders: Founder Mode vs. CEO Mode
The SaaS CEO Mindset You NEED To Succeed
What Top SaaS Founders Do Differently from Others
SaaS Leadership Pitfalls: Outgrowing an Executive Team of Friends and Family
Secrets of Successful Non-Tech Startup Founders
Finance
Why Venture Capital Isn’t Always the Best Choice For Your SaaS Startup
THE FUTURE OF FINANCE: Why SaaS Bookkeeping is Just the Beginning
Biggest Mistakes
Top 3 Mistakes SaaS Companies Make in 2025 (and HOW to Avoid Them)
Top 5 Reasons SaaS Startups Fail (And How to Avoid Them)
Essential Advice for Struggling SaaS Founders
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