Victor Cheng

Marketing a SaaS product is challenging, but many businesses make the same common mistakes. Instead of driving engagement and conversions, they confuse potential customers with jargon, overload them with product features, and fail to communicate a clear value proposition. So how do you market your SaaS the right way? Let’s break it down. What NOT […]

Customer retention is the lifeblood of any SaaS business. While acquiring new customers is crucial, keeping them engaged and satisfied ensures long-term success. So how can you maximize retention? By tracking these three key metrics. 1. Gross Revenue Retention (GRR) Your GRR tells you how much revenue you’ve retained from existing customers over a year.

Building a successful tech startup isn’t about chasing trends, developing cool features, or creating something just because it seems innovative. The real secret to success? Solve real-world problems that customers are desperate to fix. If your product doesn’t address a genuine pain point, it won’t survive in the competitive startup ecosystem. So, how do you

Building a SaaS startup in 2025? The landscape is more competitive than ever, and success isn’t just about having a great product. Here are the top three mistakes that can sink your company—and how to avoid them. 🚨 Mistake #1: Thinking a Great Product is Enough Many SaaS founders believe that an amazing product is

In a SaaS company, product management plays a critical role in driving business success. Without a strong product management function, companies risk building products that don’t meet customer needs or fail to generate revenue.But what exactly does product management do? Let’s break it down. The Role of Product Management Just like sales, marketing, and R&D,

Launching a SaaS business is like launching a rocket—it takes an enormous amount of energy to get off the ground. In the early days, a founder is responsible for doing everything: building the product, marketing it, selling it, and keeping customers happy. However, to truly scale from $1M to $10M+ in revenue, founders must transition