Victor Cheng

Running a SaaS company is tough, and only a few manage to scale successfully. After 25 years of working with SaaS founders, it’s clear: the top founders approach growth differently from the average ones. Here’s how. 1. They Know Their Weaknesses Top founders are brutally honest with themselves. They understand where they excel and where […]

Scaling a SaaS startup isn’t about pouring money into marketing or hiring a massive sales team. It’s about mastering seven critical steps — in the right order — that build a solid foundation for sustainable growth. 1. Nail Product-Market Fit It all starts here. Your product must solve a real problem for a real customer.

While most headlines about trade wars focus on manufacturing, SaaS companies face serious — and often overlooked — risks in today’s global economy. Rising tariffs, macroeconomic uncertainty, and the threat of stagflation can have devastating effects on your margins, growth, and survival. 1. The Hidden Impact on SaaS When customers are unsure about the economy,

When building and scaling a SaaS company, it’s easy to fall into common product development traps. These mistakes often lead to lost revenue, unhappy customers, and high churn. Here are four crucial SaaS product mistakes and how to avoid them: 1. Not Defining Your Ideal Customer Profile (ICP) Trying to build a product for everyone

Being a non-technical founder in a tech-driven startup—especially in SaaS—isn’t a disadvantage, but it does require a unique approach. The most successful non-tech CEOs share several key traits and strategies that set them apart. 1. Embrace Self-Awareness The most essential skill? Knowing what you’re not good at. High self-awareness allows non-technical founders to avoid critical

Venture capital (VC) can seem like the holy grail for SaaS founders. The allure of fast funding and rocket-speed growth is powerful—but it comes with strings many don’t see until it’s too late. Let’s break down the four major reasons why VC might not be right for you. 1. Misaligned Incentives VC firms aim for