If you’re looking for funds to grow your software as a service (SaaS) startup fast, I recommend venture capital (VC) firms as your first source. The reason is that SaaS venture capital investors nurture your business idea before exiting, increasing your chance of success. Since SaaS investors work with hundreds of companies like yours, they link you […]
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What Is Market Differentiation in SaaS? Market differentiation happens when you focus the features of your SaaS offering to benefit a particular audience — preferably, an underserved one. It means creating polarity in the value you provide. You deliberately are significantly worse in some areas while being dramatically better in others. In competitive markets, a SaaS founder’s instinct is
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A SaaS (software as a service) company hosts applications on the cloud and makes them accessible to end-users with subscription-based pricing models. As the end-user, all you need to do is log into your account remotely and access the software. Thus, you don’t need to obtain a license or invest in IT infrastructure to host
25 Examples of Top SaaS Companies [2024] Read More »
What Are SaaS Distribution Channels? In SaaS, distribution channels refer to who sells the product to the customer and what method they use. There are a few commonly used SaaS distribution channels, including inbound and outbound sales forces, eCommerce self-service, and third-party app stores. Choosing the right distribution channel to use in a particular stage
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In this article, I’ll define net revenue retention, show you how to calculate it, explain why it’s important, and show you how to use it to manage your SaaS company. What Is Net Revenue Retention in SaaS? Net revenue retention (NRR) is a key performance indicator that measures the combination of two things: How well
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Customer lifetime value is a metric that adds up all the sales expected from a customer over the lifespan of their relationship with your company. This metric is abbreviated as CLV or LTV. CLV is extremely useful in businesses that have subscription billing models and/or high repeat-purchase rates. What Is LTV in SaaS? In SaaS, lifetime value
The Incredible Impact of Customer Lifetime Value in SaaS Read More »
