A SaaS (software as a service) company hosts applications on the cloud and makes them accessible to end-users with subscription-based pricing models. As the end-user, all you need to do is log into your account remotely and access the software. Thus, you don’t need to obtain a license or invest in IT infrastructure to host […]
25 Examples of Top SaaS Companies [2024] Read More »
What Are SaaS Distribution Channels? In SaaS, distribution channels refer to who sells the product to the customer and what method they use. There are a few commonly used SaaS distribution channels, including inbound and outbound sales forces, eCommerce self-service, and third-party app stores. Choosing the right distribution channel to use in a particular stage
9 SaaS Distribution Channels (with Examples) Read More »
In this article, I’ll define net revenue retention, show you how to calculate it, explain why it’s important, and show you how to use it to manage your SaaS company. What Is Net Revenue Retention in SaaS? Net revenue retention (NRR) is a key performance indicator that measures the combination of two things: How well
Net Revenue Retention and Why It Matters Read More »
Customer lifetime value is a metric that adds up all the sales expected from a customer over the lifespan of their relationship with your company. This metric is abbreviated as CLV or LTV. CLV is extremely useful in businesses that have subscription billing models and/or high repeat-purchase rates. What Is LTV in SaaS? In SaaS, lifetime value
The Incredible Impact of Customer Lifetime Value in SaaS Read More »
In this briefing, I’ll share my thoughts on how SaaS companies can prepare to navigate a potentially inflationary environment. Before I do so, let me share my background on this topic. I received an undergraduate degree in quantitative economics. My macroeconomics professor was the #2 economist at the Federal Reserve and was one of those
How to Run a SaaS Business During Inflation Read More »
Many of the CEOs I’m working with have been complaining about the difficulties of hiring experienced sales development representatives (SDRs) and business development representatives (BDRs). I’ve also been looking at various human capital data sets regarding average SDR tenure in a sample of a few hundred SaaS companies, which has dropped significantly in the last
SaaS SDR/BDR Shortage Read More »
