Category: Blog

The Lie Called SaaS Demand Generation

Most well-established marketing departments in SaaS companies have one or more people in demand generation or “demand gen.” I have always hated this term because

Assess, Decide, and Act Cycle

Over the last two years, I’ve been active in my local emergency response volunteer community. I’ve participated in several mass casualty training exercises (e.g., earthquakes,

Why SaaS CFOs Are Essential

The topic of when, how, and why to hire your first CFO has come up not once, but three different times this week. Once a

Charlie Munger & Mental Models

Warren Buffett’s right-hand man is Charlie Munger. I’ve read transcripts from several of Munger’s speeches, and I really love the multidisciplinary way he approaches investment

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