Category: Blog

The most dan­ger­ous met­ric in SaaS isn’t the one founders obsess over—it’s the one they ignore. Churn looks small at the spread­sheet lev­el. Your com­pa­ny

The most valu­able SaaS com­pa­nies in the last decade were not built by the best engi­neers. Stripe, Atlass­ian, Cal­end­ly, and Hub­Spot were each shaped by

The aver­age $5M annu­al recur­ring rev­enue (ARR) SaaS com­pa­ny spends around $180,000 a year on its finance func­tion to answer ques­tions about what hap­pened last

Build­ing a SaaS busi­ness for acqui­si­tion is com­plete­ly dif­fer­ent from build­ing a lifestyle busi­ness, and it requires plan­ning 2–3 years in advance. Most founders get

The SaaS growth met­rics that actu­al­ly pre­dict whether you scale past $10M ARR are not the ones most founders watch. New logos, MRR added, and

Most SaaS demand gen­er­a­tion bud­gets are wast­ed on the wrong ques­tion. The ques­tion every “demand gen” team is try­ing to answer is how do we