Introduction In SaaS, metrics drive decisions. But few metrics are as misunderstood—or misused—as bookings and revenue. While they’re often used interchangeably in casual conversations, they
Introduction A well-crafted go-to-market (GTM) strategy can be the difference between a product that scales and one that stalls. Yet many first-time SaaS founders treat
Introduction SaaS operations, or “SaaSOps,” is a term that has grown in prominence as software-as-a-service companies mature and scale. Yet, it remains widely misunderstood or
Artificial Intelligence is no longer just a buzzword in SaaS sales—it’s a game-changer. While human salespeople still play a crucial role, AI tools are dramatically
When launching a SaaS startup, it’s common to win early customers through word-of-mouth, personal referrals, and favors from your network. These are the “low-hanging fruit”
The world’s largest SaaS event is just around the corner—SaaStr Annual 2026 will be held in May in the San Francisco Bay Area, USA, bringing
