SaaStr 2026: What You Need to Know

SaaStr 2025

The world’s largest SaaS event is just around the corner—SaaStr Annu­al 2026 will be held in May in the San Fran­cis­co Bay Area, USA, bring­ing togeth­er the very best SaaS experts, speak­ers, and men­tors for three days of learn­ing, com­mu­ni­ty build­ing, team train­ing, net­work­ing, can’t miss ses­sions, and so much more. SaaS­tr 2026 will mark the twelfth anniver­sary of this ulti­mate SaaS cel­e­bra­tion.

SaaStr (General Event Details) and 2026 Key Stats

Logistics for SaaStr Annual 2026

  • Date: May 12th – 14th, 2026
  • Loca­tions: San Fran­cis­co Bay Area, Cal­i­for­nia.
  • COVID-19 Safe­ty and Vac­ci­na­tion Pro­ce­dures (Guide­lines for attend­ing events)

As of now, there are no spe­cif­ic COVID-19 announced for the SaaS­tr Annu­al 2026. How­ev­er, the event orga­niz­ers men­tion in their Terms of Ser­vice that atten­dees vol­un­tar­i­ly assume all risks relat­ed to expo­sure to COVID-19.

Background History of SaaStr

SaaS­tr is the largest com­mu­ni­ty of SaaS founders, experts, and entre­pre­neurs. It aims to help get every­one from $0 to $100M ARR with a com­bi­na­tion of com­mu­ni­ty con­nec­tions and indus­try-lead­ing con­tent.

SaaS­tr was found­ed in 2012 as a Word­Press blog and a cou­ple of answers to SaaS ques­tions on Quo­ra, pro­vid­ing Jason Lemkin’s insights on how to go from \$0 to \$100M ARR. This con­se­quent­ly led to the first meet-ups in 2013 and 2014. The first SaaS­tr Annu­al (the largest non-ven­dor event in the SaaS indus­try) was held in 2015.

What to Expect from SaaStr 2026

SaaS­tr 2025 saw the com­ing togeth­er of the most inclu­sive com­mu­ni­ty in Cloud and SaaS. The event fea­tured a sig­nif­i­cant per­cent­age of women and mul­ti­cul­tur­al speak­ers offer­ing insights into mul­ti­ple SaaS-relat­ed issues. So, what can we expect from this year’s SaaS­tr con­fer­ence?

Attend­ing SaaS­tr 2026 can be an excel­lent way for SaaS founders, exec­u­tives, entre­pre­neurs, and oth­er SaaS pro­fes­sion­als to learn about the lat­est SaaS trends and prac­tices as well as con­nect with oth­er pro­fes­sion­als in the field.

Just like SaaS­tr 2025, SaaS­tr 2026 will aim to bring togeth­er an inclu­sive com­mu­ni­ty of lead­ers and experts from the tech­nol­o­gy indus­try to dis­cuss var­i­ous SaaS-relat­ed issues.

Cost and Registration Process

There are dif­fer­ent pric­ing tiers for reg­is­ter­ing for the SaaS­tr con­fer­ence depend­ing on your company’s size. Here’s a quick overview of the dif­fer­ent tick­ets: 

  • Ear­ly Adopter Tick­et for Star­tups: For com­pa­nies with less than $20M ARR. 
  • SaaS­tr Annu­al Team Pack for Star­tups: These tick­ets are more or less the same as all access tick­ets for star­tups but are less cost­ly if you buy three or more for your team. 
  • Ear­ly Adopter Tick­et for Big Cos and VCs: For com­pa­nies above $20M ARR.
  • SaaS­tr Annu­al Team Pack for Big Cos and VCs: This pack­age offers the same ben­e­fits as the All Access Tick­ets for Cos and VCs at a dis­count­ed price.

You can buy the tick­ets here.

When reg­is­ter­ing or buy­ing your tick­ets, you should keep in mind that badges can’t be swapped. How­ev­er, if you wish to trans­fer a tick­et, you can do so before the con­fer­ence begins. Also, tick­ets bought with­in 30 days of the event are non-refund­able.

How to Prepare for SaaStr Annual 2026

The SaaS­tr 2026 con­fer­ence is high­ly sig­nif­i­cant for com­pa­nies look­ing to learn about emerg­ing trends, gain new insights into the SaaS indus­try, and cre­ate mean­ing­ful con­nec­tions in the indus­try. How­ev­er, to make the most of this event, you will need to pre­pare well.

For starters, you should down­load the event app to view the event agen­da eas­i­ly. This way, you’ll know what to expect from the event. You can book­mark the talks you’d like to attend and plan appro­pri­ate­ly for these talks. Remem­ber, while the speak­er line-up for the event is excel­lent and there will be many great talks, you may not be able to attend all of the talks.

Also, you should research the keynote speak­ers of var­i­ous events to get a rough pic­ture of what to expect dur­ing the talk and the exact loca­tion where the talk will be held. This way, you’ll know where the event is being held and even pre­pare some ques­tions to ask the speak­ers dur­ing the Q&A ses­sions.

Anoth­er thing you should do is ensure that your reg­is­tra­tion is com­plete and you have all the nec­es­sary doc­u­ments. Check for any spe­cif­ic require­ments or updates for this year’s event. You don’t want to be locked out of the event because you are non­com­pli­ant with any of the event’s require­ments.

Addi­tion­al­ly, giv­en that you’ll be meet­ing with founders, investors, SaaS experts, and even cus­tomers, you should car­ry a lot of busi­ness cards to the event.

Frequently Asked Questions (FAQs)

Who Attends SaaS­tr? 

SaaS­tr attracts thou­sands of atten­dees glob­al­ly, includ­ing SaaS founders, entre­pre­neurs, exec­u­tives, indus­try experts, and investors. 

Who is the Founder of SaaS­tr? 

Jason M. Lemkin found­ed SaaStr—the largest com­mu­ni­ty of B2B SaaS entre­pre­neurs, founders, exec­u­tives, investors, and indus­try experts. 

Where is SaaS­tr 2026? 

SaaS­tr 2026 will be held in the San Fran­cis­co Bay Area, Cal­i­for­nia.

Where is the SaaS­tr Fund Head­quar­tered? 

The head­quar­ters of SaaS­tr is in San Fran­cis­co, Cal­i­for­nia, Unit­ed States. 

What are SaaS Star­tups? 

A SaaS start­up is a com­pa­ny that designed and launched a soft­ware-as-a-ser­vice (SaaS) appli­ca­tion avail­able for cus­tomers over the Inter­net with­in a sub­scrip­tion mod­el.

Additional Resources

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author avatar
Vic­tor Cheng
Author of Extreme Rev­enue Growth, Exec­u­tive coach, inde­pen­dent board mem­ber, and investor in SaaS com­pa­nies.

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