Enterprise Value Calculator Based on Net Revenue Retention Scenarios
Instantly see how your retention rate impacts revenue growth and exit value over time.
Net Revenue Retention (NRR) is one of the most important metrics for SaaS CEOs. It shows how much your revenue grows (or shrinks) after accounting for upsells, downgrades, and churn.
Use the calculator below to instantly measure your NRR and see how it impacts your company’s valuation over time.
INSTRUCTIONS:
- Enter your current and target numbers in the fields below.
- Click Calculate Now.
Formula:
NRR = (Revenue from Existing Accounts at End of Period) ÷ (Revenue from Same Accounts at Start of Period)
Not Happy with Your NRR?
If your Net Revenue Retention is under 100% and you’re a SaaS CEO scaling between $2M and $25M ARR, let’s talk. A few strategic adjustments could unlock millions in enterprise value.
Why NRR Matters for SaaS CEOs
Net Revenue Retention is a key predictor of long-term SaaS exit value. A shift from 90% to 110% NRR can produce exponential ARR growth—even without acquiring new customers. In fact, the best SaaS companies use NRR as a growth engine by combining strong retention with consistent expansion.
NRR is also one of the first metrics investors and acquirers ask for when evaluating your company’s scalability and exit potential.
To improve NRR:
- Reduce Customer churn
- Improve Upsell/cross-sell performance
- Reduce Downgrades and contraction trends
- Refine your ideal customer profile (ICP) targeting strategy
What’s a Good Net Revenue Retention Rate?
- 100% – Flat: no net growth from your current base (good for SMB, opportunity to grow for Enterprise B2B)
- 110–130%+ – Strong expansion, often seen in high performing B2B SaaS
- 140%+ – Elite performance, often in usage-based or vertical SaaS
Want to dive deeper into how to fix or grow your NRR? Check out: