I joined the group because I was look­ing for a cohort of com­pa­nies and fel­low CEOs, as well as a guide in Vic­tor to peo­ple that are think­ing about growth and how to grow a com­pa­ny in an endur­ing and sta­ble way that it’s going to be pre­dictable year after year.

I’m a first-time CEO. So, talk­ing to oth­er peo­ple that have been in the seat for 10, 15, 20 years has been real­ly help­ful just to real­ize we all deal with kind of the same issues. And no mat­ter what our busi­ness­es are doing, if they’re a lit­tle bit dif­fer­ent, our prob­lems are very sim­i­lar. That’s reas­sur­ing for me to know, but also help­ful because you hear dif­fer­ent peo­ple’s takes on those chal­lenges.

For us, a major focus this year was on the sales front, and we actu­al­ly had a record sales year. We were in a place where our most expe­ri­enced and real­ly the com­pa­ny’s only sales­per­son was going to retire. And so we have stood up an entire sales org around that, a lot of which took a lot of the prin­ci­ples that Vic­tor talked about in class to imple­ment that in real life and in real time.

It’s nice to have an objec­tive view on your busi­ness from some­one who’s seen it a lot of times. It’s real­ly nice to have that twice a month. Just pick your head up, think about the busi­ness more holis­ti­cal­ly, and then talk about it with some­one who wants to see you suc­ceed.

If a CEO were to ask me whether or not they should join the group, I would say, “Absolute­ly.” Because the val­ue’s there… that’s the biggest thing, right? It’s worth your time and it’s worth the invest­ment in it and it real­ly is that. It’s an invest­ment in learn­ing and hear­ing and get­ting feed­back on the things that are going to impact your busi­ness and actu­al­ly allow you to build a sta­ble, endur­ing busi­ness.