direct distribution channel

Today, I’ll be talk­ing about direct dis­tri­b­u­tion chan­nels, or direct sales chan­nels, for SaaS busi­ness­es. As a reminder, there are two dif­fer­ent cat­e­gories of dis­tri­b­u­tion chan­nels: direct and indi­rect. A direct sales or dis­tri­b­u­tion chan­nel involves sell­ing direct­ly to a cus­tomer. When you charge them, it is your com­pa­ny name on their cred­it card state­ment […]