lifetime value

The Incredible Impact of Customer Lifetime Value in SaaS

Customer lifetime value is a metric that adds up all the sales expected from a customer over the lifespan of their relationship with your company. This metric is abbreviated as CLV or LTV. CLV is extremely useful …

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SaaS SDR/BDR Shortage

Many of the CEOs I’m working with have been complaining about the difficulties of hiring experienced sales development representatives (SDRs) and business development representatives (BDRs). I’ve also been looking at various human capital data sets …

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