minimum viable product

When you have a prod­uct that works, it solves the cus­tomers’ prob­lems, and the cus­tomers are hap­py, con­grat­u­la­tions, you’ve just achieved prod­uct-mar­ket fit. The ques­tion is: What’s next? The obvi­ous but slight­ly sim­plis­tic answer is to gen­er­ate sales. While this is cer­tain­ly true, how you gen­er­ate sales makes an enor­mous dif­fer­ence in whether you’ll be