SaaS CEO Video Library:
Strategic Guidance from Victor Cheng
for Growth-Stage Founders

Wel­come to the SaaS CEO Video Library — a curat­ed selec­tion of free videos fea­tur­ing Vic­tor Cheng’s most impact­ful insights for B2B SaaS founders. These short, strat­e­gy-rich ses­sions are built for CEOs nav­i­gat­ing the $2M–$25M ARR jour­ney. If you’re fac­ing stalled growth, orga­ni­za­tion­al drag, or unclear next steps, you’ll find clear, action­able think­ing to help you lead more effec­tive­ly, scale more inten­tion­al­ly, and exit more suc­cess­ful­ly — drawn from real-world expe­ri­ence guid­ing CEOs through the same chal­lenges.

Product-Market Fit & Product Strategy

Avoid These 4 Major Prod­uct Mar­ket Fit Mis­takes for SaaS Star­tups

What is Prod­uct Mar­ket Fit & Why Do Most SaaS CEOs Get it Wrong

Top 4 SaaS Prod­uct Mis­takes and How to Avoid Them

How to Build a Tech Start­up That Solves Real World Prob­lems

Go-to-Market & Distribution

The Ulti­mate Guide to SaaS Mar­ket­ing (Do’s and Don’ts)

How to Stand Out in a Crowd­ed SaaS Mar­ket

SaaS Dis­tri­b­u­tion Strate­gies: How to Sell Soft­ware in 2025

How to Choose the Best Indi­rect Dis­tri­b­u­tion or Sales Chan­nels for Your Busi­ness

How to Choose the Best Direct Dis­tri­b­u­tion or Sales Chan­nels for Your Busi­ness

Scaling & Growth

SaaS Scal­ing: Over­com­ing Com­mon Obsta­cles

Uncov­er­ing the 7 Secrets to Scal­ing a SaaS Start­up

The Keys to Suc­cess for SaaS Star­tups: Avoid­ing Com­mon Pit­falls

Metrics & Churn

The Secret to Retain­ing Cus­tomers – SaaS Met­rics You Can’t Ignore

The Secrets to Reduc­ing SaaS Churn 

Why LTV to CAC Ratio is CRUCIAL for Star­tups

Founder to CEO Evolution

The Founder to CEO Skill Gap — Tips and Strate­gies to Close the Gap

Top 3 Skills Founders Need to Grow into a CEO

The Bat­tle of the Founders: Founder Mode vs. CEO Mode

The SaaS CEO Mind­set You NEED To Suc­ceed

What Top SaaS Founders Do Dif­fer­ent­ly from Oth­ers

SaaS Lead­er­ship Pit­falls: Out­grow­ing an Exec­u­tive Team of Friends and Fam­i­ly

Secrets of Suc­cess­ful Non-Tech Start­up Founders

Finance

Why Ven­ture Cap­i­tal Isn’t Always the Best Choice For Your SaaS Start­up

THE FUTURE OF FINANCE: Why SaaS Book­keep­ing is Just the Begin­ning

Biggest Mistakes

Top 3 Mis­takes SaaS Com­pa­nies Make in 2025 (and HOW to Avoid Them)

Top 5 Rea­sons SaaS Star­tups Fail (And How to Avoid Them)

Essen­tial Advice for Strug­gling SaaS Founders

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