AI is dominating headlines, and many in the tech world are wondering: will AI replace SaaS? Will traditional software even survive? These are interesting questions—but they’re the wrong ones.
Here’s the truth: customers don’t care how the outcome is delivered. Whether you use SaaS, AI agents, consulting, or even something that feels like magic, it doesn’t matter—as long as it’s ethical, legal, and delivers a result worth their time and money.
People buy outcomes, not tech. Your ability to deliver a guaranteed, reliable, and measurable outcome is what truly drives growth. A sales enablement tool that promises a 15% sales lift in six months? Great. But can you guarantee it? Would you bet $100K on it?
That’s the future: confidence in outcomes. It’s not about being SaaS or AI-native. It’s about tracking the value your customers actually get—and doing everything possible to ensure it meets or exceeds what you promised.
If 100% of your users don’t consistently hit the value target, you’ve got work to do. But if you can hit that mark—or get close to it—you’ll thrive, no matter how technology evolves.
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