The Incredible Impact of SaaS Customer Lifetime Value
Customer lifetime value is a metric that adds up all the sales expected from a customer over the lifespan of their relationship with your company. This metric
Insights and Strategies for Scaling a Successful SaaS Company
How to Run a SaaS Business During Inflation
In this briefing, I’ll share my thoughts on how SaaS companies can prepare to navigate a potentially inflationary environment. Before I do so, let me
When to Use SaaS Venture Debt Financing
Venture debt has become an increasingly popular way to finance SaaS businesses. Venture debt lenders typically lend more than a traditional bank loan or line, but
After Minimum Viable Product (MVP)
When you have a product that works, it solves the customers’ problems, and the customers are happy, congratulations, you’ve just achieved product-market fit. The question
SaaS: Demand vs. Lead Generation
Many SaaS companies have a demand generation function within marketing. I think the term “demand generation” is terribly misguided. There is no such thing as
The “Professional” CEO
I’m sometimes asked what makes a hired “professional” CEO different than a founder CEO. The obvious answer is experience. Some great questions to ask are: “What does
The Lie Called SaaS Demand Generation
Most well-established marketing departments in SaaS companies have one or more people in demand generation or “demand gen.” I have always hated this term because
SaaS Exit: Strategic Buyer vs. Financial Buyer
I thought I’d address a recent question I received: What is the main difference between a “financial buyer” vs. a “strategic buyer”? A financial buyer
The 3 Prerequisites to Scaling a SaaS Business
Silicon Valley culture is hyper-focused on growth and scalability. There is a right time to grow and scale. Many founder CEOs get the timing wrong.