Insights and Strategies for Scaling a Successful SaaS Company

When to Use SaaS Venture Debt Financing

Venture debt has become an increasingly popular way to finance SaaS businesses. Venture debt lenders typically lend more than a traditional bank loan or line, but

After Minimum Viable Product (MVP)

When you have a product that works, it solves the customers’ problems, and the customers are happy, congratulations, you’ve just achieved product-market fit. The question

SaaS: Demand vs. Lead Generation

Many SaaS companies have a demand generation function within marketing. I think the term “demand generation” is terribly misguided. There is no such thing as

The “Professional” CEO

I’m sometimes asked what makes a hired “professional” CEO different than a founder CEO. The obvious answer is experience. Some great questions to ask are: “What does

The Lie Called SaaS Demand Generation

Most well-established marketing departments in SaaS companies have one or more people in demand generation or “demand gen.” I have always hated this term because

Assess, Decide, and Act Cycle

Over the last two years, I’ve been active in my local emergency response volunteer community. I’ve participated in several mass casualty training exercises (e.g., earthquakes,

Why SaaS CFOs Are Essential

The topic of when, how, and why to hire your first CFO has come up not once, but three different times this week. Once a

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