Enterprise Value Calculator Based on Net Revenue Retention Scenarios

Instantly see how your retention rate impacts revenue growth and exit value over time.

Net Rev­enue Reten­tion (NRR) is one of the most impor­tant met­rics for SaaS CEOs. It shows how much your rev­enue grows (or shrinks) after account­ing for upsells, down­grades, and churn.

Use the cal­cu­la­tor below to instant­ly mea­sure your NRR and see how it impacts your company’s val­u­a­tion over time. 

INSTRUCTIONS:

  1. Enter your cur­rent and tar­get num­bers in the fields below.
  2. Click Cal­cu­late Now.

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Mil­lions

For­mu­la:
 NRR = (Rev­enue from Exist­ing Accounts at End of Peri­od) ÷ (Rev­enue from Same Accounts at Start of Peri­od)

Not Happy with Your NRR?

If your Net Rev­enue Reten­tion is under 100% and you’re a SaaS CEO scal­ing between $2M and $25M ARR, let’s talk. A few strate­gic adjust­ments could unlock mil­lions in enter­prise val­ue.

Request a Con­sul­ta­tion with Vic­tor →

Why NRR Matters for SaaS CEOs

Net Rev­enue Reten­tion is a key pre­dic­tor of long-term SaaS exit val­ue. A shift from 90% to 110% NRR can pro­duce expo­nen­tial ARR growth—even with­out acquir­ing new cus­tomers. In fact, the best SaaS com­pa­nies use NRR as a growth engine by com­bin­ing strong reten­tion with con­sis­tent expan­sion.

NRR is also one of the first met­rics investors and acquir­ers ask for when eval­u­at­ing your company’s scal­a­bil­i­ty and exit poten­tial.

To improve NRR:

  • Reduce Cus­tomer churn
  • Improve Upsel­l/cross-sell per­for­mance
  • Reduce Down­grades and con­trac­tion trends
  • Refine your ide­al cus­tomer pro­file (ICP) tar­get­ing strat­e­gy

What’s a Good Net Revenue Retention Rate?

  • 100% – Flat: no net growth from your cur­rent base (good for SMB, oppor­tu­ni­ty to grow for Enter­prise B2B)
  • 110–130%+ – Strong expan­sion, often seen in high per­form­ing B2B SaaS
  • 140%+ – Elite per­for­mance, often in usage-based or ver­ti­cal SaaS

Want to dive deep­er into how to fix or grow your NRR? Check out:

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