Insights and Strategies for Scaling a Successful SaaS Company

Leading a SaaS company without a technical background can be daunting—but it doesn’t have to be. With the right mindset and strategic approach, non-technical founders

Introduction “Is accounts receivable a current asset?” “Are accounts receivable a current asset?” “Accounts receivable is a current asset—right?” These seemingly simple variations are among

Introduction Outbound lead generation is one of the most misunderstood—and misused—growth levers in B2B SaaS. While inbound content and product-led growth get most of the

Introduction In SaaS, metrics drive decisions. But few metrics are as misunderstood—or misused—as bookings and revenue. While they’re often used interchangeably in casual conversations, they

Introduction A well-crafted go-to-market (GTM) strategy can be the difference between a product that scales and one that stalls. Yet many first-time SaaS founders treat

Introduction SaaS operations, or “SaaSOps,” is a term that has grown in prominence as software-as-a-service companies mature and scale. Yet, it remains widely misunderstood or

Artificial Intelligence is no longer just a buzzword in SaaS sales—it’s a game-changer. While human salespeople still play a crucial role, AI tools are dramatically

When launching a SaaS startup, it’s common to win early customers through word-of-mouth, personal referrals, and favors from your network. These are the “low-hanging fruit”

The world’s largest SaaS event is just around the corner—SaaStr Annual 2026 will be held in May in the San Francisco Bay Area, USA, bringing