In today’s tech world, where AI buzzwords dominate headlines and investor decks, it’s easy to forget what truly drives SaaS success: being useful—and being boring.
Now, don’t take boring the wrong way. It doesn’t mean uninspired or lazy. It means your software delivers such consistent, seamless value that it fades into the background of a user’s life. It just works. No friction. No drama.
Take Starbucks as an example. Quietly and consistently, it generates $100 million in revenue every single day. It’s not a miracle—it’s a routine. Another example? SurveyMonkey. They turned a basic web form into a $400 million/year powerhouse simply by making it dead simple for companies to gather insights.
That’s the secret. Solve a real problem. Solve it really well. And do it every single day.
In the age of AI, this principle holds stronger than ever. Use AI—but only if it helps you deliver value more effortlessly. Slapping “AI” onto your brand won’t make your product better. Making your customers’ lives easier will.
So forget the hype. Be useful. Be boring. That’s how you win in SaaS.
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How to Scale and Grow a SaaS Business
Really thoughtful article! Your point about “boring” SaaS products winning through consistency and reliability really resonated — companies like SurveyMonkey or even cloud conversion tools succeed because they simply solve a real need every day. We’ve seen similar results in our SaaS when we shifted to ultra-simple UI and zero-friction workflows. Curious—have you noticed if CEOs of these “boring” tools lean more on customer support excellence vs. flashy marketing to scale? Thanks for sharing this perspective.