SaaS Exit: Strategic Buyer vs. Financial Buyer

I thought I’d address a recent ques­tion I received: What is the main dif­fer­ence between a “finan­cial buy­er” vs. a “strate­gic buy­er”? A finan­cial buy­er is buy­ing your P&L and growth rate of key met­rics. Annu­al Recur­ring Rev­enue (ARR), EBITDA mar­gin, and growth rate all have cer­tain mar­ket val­ues. The SaaS val­u­a­tion mul­ti­ple per mil­lion dol­lars is […]

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