net revenue retention

Net revenue retention (also known as the net retention rate or NRR) is a commonly used metric in SaaS companies to measure a combination of customer retention and upsell/cross-sell effectiveness with existing accounts. The net retention rate is expressed on a percentage scale relative to revenue. It is defined as follows: Net Retention Rate = […]

In this article, I’ll define net revenue retention, show you how to calculate it, explain why it’s important, and show you how to use it to manage your SaaS company. What Is Net Revenue Retention in SaaS? Net revenue retention (NRR) is a key performance indicator that measures the combination of two things: How well