Category: Blog

Here is the uncom­fort­able truth about ASP in sales: most SaaS CEOs track it as a van­i­ty num­ber on a dash­board, watch it drift up

Almost every founder I work with treats the TAM slide in their deck as a for­mal­i­ty — a big num­ber with a dol­lar sign, dropped

Every SaaS founder I work with even­tu­al­ly hits the same wall: a board meet­ing, a banker call, or a dili­gence request where some­one fires off

Most founders learn how to cal­cu­late TAM the wrong way: they find a Gart­ner or IDC report that says “the glob­al mar­ket for X soft­ware

Two busi­ness­es do exact­ly $10 mil­lion in rev­enue and throw off exact­ly $2 mil­lion in prof­it. One sells for $22 mil­lion. The oth­er sells for

Here is the test an acquir­er runs on your com­pa­ny before they ever look at your growth rate: could some­one repli­cate this busi­ness with $10