Category: Blog

Most SaaS CEOs run a reten­tion rate cal­cu­la­tion that qui­et­ly hides a churn prob­lem. The for­mu­la they use is cor­rect in spir­it but wrong in

The clean SaaS com­pa­ny def­i­n­i­tion is a busi­ness that deliv­ers soft­ware over the inter­net on a recur­ring sub­scrip­tion, host­ed on shared mul­ti-ten­ant infra­struc­ture, with a

Most CEOs ask­ing how to scale a SaaS busi­ness are ask­ing the wrong ques­tion. They want a list of tac­tics — hire a VP of

Most arti­cles about low code no code explain the dif­fer­ence between the two and stop there. That’s table stakes, not val­ue. The hard­er ques­tion —

Lead gen­er­a­tion is the most over-hyped and under-engi­neered func­tion in most B2B SaaS com­pa­nies between $2M and $25M annu­al recur­ring rev­enue (ARR — the run-rate

Most SaaS CEOs try­ing to fig­ure out how to sell SaaS B2B are solv­ing the wrong prob­lem. They believe their sales team needs bet­ter train­ing,