SaaS Analytics: The 5‑Layer Metric Stack Every CEO Needs
Most SaaS analytics dashboards are decoration. They contain twenty numbers, three quarters of which nobody acts on, half of which contradict each other, and one
Category: Blog
SaaS Churn Rate: The Complete Playbook for CEOs Building Toward Exit
Your SaaS churn rate is the single number that quietly decides what your business is worth. A company growing 40% a year with 3% monthly
Outsourced SaaS Sales: When It Works, When It Fails, What To Do
About 38% of B2B SaaS companies now outsource some or all of their sales development. Most of them shouldn’t. The data on outcomes is brutal
SaaS Valuation Multiples: Ranges, Drivers, and the Math Acquirers Use
Most SaaS founders I work with at $5M to $15M Annual Recurring Revenue (ARR) can quote a SaaS valuation multiple they heard on a podcast
SaaS Company Valuation: How Acquirers Price Your Business
Every SaaS founder eventually asks the same two questions: what is my company actually worth, and what can I do today to make it worth
The Annualized Run Rate Formula Every SaaS CEO Misuses (And the Fix)
Most SaaS CEOs use the phrase annualized run rate the same way they use ARR — interchangeably, casually, and almost always incorrectly. The two are