Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
The Incredible Impact of Customer Lifetime Value in SaaS
Customer lifetime value is a metric that adds up all the sales expected from a customer over the lifespan of their relationship with your company. This metric
How to Run a SaaS Business During Inflation
In this briefing, I’ll share my thoughts on how SaaS companies can prepare to navigate a potentially inflationary environment. Before I do so, let me
SaaS SDR/BDR Shortage
Many of the CEOs I’m working with have been complaining about the difficulties of hiring experienced sales development representatives (SDRs) and business development representatives (BDRs).
When to Use SaaS Venture Debt Financing
Venture debt has become an increasingly popular way to finance SaaS businesses. Venture debt lenders typically lend more than a traditional bank loan or line, but
After Minimum Viable Product (MVP)
When you have a product that works, it solves the customers’ problems, and the customers are happy, congratulations, you’ve just achieved product-market fit. The question
SaaS: Demand vs. Lead Generation
Many SaaS companies have a demand generation function within marketing. I think the term “demand generation” is terribly misguided. There is no such thing as