Category: Blog

A 5% month­ly churn rate is a cri­sis if you sell to enter­prise buy­ers and a per­fect­ly nor­mal num­ber if you sell low-priced soft­ware to

The first time you sell a six-fig­ure deal to a For­tune 1000 buy­er, you dis­cov­er that almost every­thing you learned pric­ing your prod­uct for small

If you run a SaaS com­pa­ny, there is one num­ber that does more to define your busi­ness than any oth­er: your ARR. It sits at

If you want to know what NRR in SaaS is in one sen­tence: NRR (Net Rev­enue Reten­tion) is the per­cent­age of recur­ring rev­enue you keep

Usage-based pric­ing for SaaS is being sold to you as the future, and it might be — but most of the founders rush­ing toward it

Most of the churn that qui­et­ly destroys your val­u­a­tion hap­pens before a cus­tomer ever files a sup­port tick­et. It hap­pens in the first ses­sion, inside