
CAC Payback Period: The SaaS Metric I Trust Most for Scaling
Of the three numbers people use to judge whether a SaaS company can scale, the CAC payback period is the one I trust most. It

Of the three numbers people use to judge whether a SaaS company can scale, the CAC payback period is the one I trust most. It

A safe note is the five-page document that lets an investor wire you money today in exchange for equity they will receive later — and

ASC 606 is the accounting standard that decides when the cash a customer pays you actually becomes revenue on your income statement — and for

Most SaaS founders I work with between $5M and $15M Annual Recurring Revenue (ARR) can recite their ARR, their churn, and their CAC payback from

A 409A valuation is the independent appraisal that sets the lowest legal price your employees can pay for their stock options — and getting it

The first VP of Sales is the single most expensive mis-hire a first-time SaaS CEO makes. SaaStr’s Jason Lemkin, who has watched hundreds of these