Category: Blog

Your cash burn rate is the one num­ber that tells you the exact date your com­pa­ny goes bank­rupt. Not approx­i­mate­ly. Exact­ly. If you have $1

Your burn rate tells you how fast cash is leav­ing the build­ing. The burn mul­ti­ple tells you whether that cash is buy­ing any­thing worth hav­ing.

Most SaaS CEOs track 40 met­rics and steer by none of them. The finance team updates a dash­board every month, the num­bers go green and

A SaaS CFO is not a gener­ic finance exec­u­tive who hap­pens to work at a soft­ware com­pa­ny. The role exists because sub­scrip­tion eco­nom­ics break almost

The aver­age churn rate for SaaS com­pa­nies is one of the most request­ed bench­marks in the indus­try and one of the most mis­lead­ing. The moment

A 5% month­ly churn rate is a cri­sis if you sell to enter­prise buy­ers and a per­fect­ly nor­mal num­ber if you sell low-priced soft­ware to