Category: Blog

Almost every founder I work with treats the TAM slide in their deck as a for­mal­i­ty — a big num­ber with a dol­lar sign, dropped

Every SaaS founder I work with even­tu­al­ly hits the same wall: a board meet­ing, a banker call, or a dili­gence request where some­one fires off

Most founders learn how to cal­cu­late TAM the wrong way: they find a Gart­ner or IDC report that says “the glob­al mar­ket for X soft­ware

Two busi­ness­es do exact­ly $10 mil­lion in rev­enue and throw off exact­ly $2 mil­lion in prof­it. One sells for $22 mil­lion. The oth­er sells for

Here is the test an acquir­er runs on your com­pa­ny before they ever look at your growth rate: could some­one repli­cate this busi­ness with $10

Here is the part almost no one tells you: your choice of indi­rect dis­tri­b­u­tion chan­nel qui­et­ly sets your cus­tomer acqui­si­tion cost before you write a