Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts
What Is SaaS Operations? A Complete Guide to the Backbone of Scalable Software Companies
Introduction SaaS operations, or “SaaSOps,” is a term that has grown in prominence as software-as-a-service companies mature and scale. Yet, it remains widely misunderstood or
How AI is Revolutionizing SaaS Sales—Right Now
Artificial Intelligence is no longer just a buzzword in SaaS sales—it’s a game-changer. While human salespeople still play a crucial role, AI tools are dramatically
Scaling a SaaS Startup? Here’s Why You Must Manage by Metrics
When launching a SaaS startup, it’s common to win early customers through word-of-mouth, personal referrals, and favors from your network. These are the “low-hanging fruit”
SaaStr 2026: What You Need to Know
The world’s largest SaaS event is just around the corner—SaaStr Annual 2026 will be held in May in the San Francisco Bay Area, USA, bringing
How to Build a Scalable Salesforce in Your SaaS Company
When you’re launching a SaaS company, the early days are all about scrappiness. You sell however you can—through favors, introductions, personal outreach, and hustle. If
Why The AI vs. SaaS Debate Misses the Point
AI is dominating headlines, and many in the tech world are wondering: will AI replace SaaS? Will traditional software even survive? These are interesting questions—but