Helping SaaS Founders Scale Smarter, Grow Faster, and Exit Strong
Hi, I’m Victor Cheng.
I’m a CEO Coach that helps SaaS Founders with $3M+ ARR to grow their businesses in a slowing economy by: 1) advising on high stakes decisions, 2) teaching founders how to become “professional” CEOs, and 3) guide them to the next stage of growth. I’m the author of Extreme Revenue Growth and The Recession Proof Business and have been featured as a business expert by Fox Business Television Network, MSNBC, TIME magazine, The Wall Street Journal, Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc. Magazine, and Entrepreneur magazine.
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Latest Blog Posts

What Is ASP in Sales? The Average Selling Price Guide for SaaS CEOs
Here is the uncomfortable truth about ASP in sales: most SaaS CEOs track it as a vanity number on a dashboard, watch it drift up

TAM Slides: How to Build the One Investors and Acquirers Trust
Almost every founder I work with treats the TAM slide in their deck as a formality — a big number with a dollar sign, dropped

SaaS Acronyms: The CEO Guide to the Metrics That Move Valuation
Every SaaS founder I work with eventually hits the same wall: a board meeting, a banker call, or a diligence request where someone fires off

How to Calculate TAM: The Proven Bottom-Up Method for SaaS CEOs
Most founders learn how to calculate TAM the wrong way: they find a Gartner or IDC report that says “the global market for X software

Businesses With Recurring Revenue: Why They Win and How to Build One
Two businesses do exactly $10 million in revenue and throw off exactly $2 million in profit. One sells for $22 million. The other sells for

Building a Moat: How SaaS CEOs Create Durable Defensibility
Here is the test an acquirer runs on your company before they ever look at your growth rate: could someone replicate this business with $10
