9 Top SaaS Coaching Services (Updated 2022)


Being a CEO means you need to be constantly ahead of the curve, and in order to speed up the process, many leaders employ the help of SaaS coaching services to provide a clear path from one stage to another. This saves you the costly process of learning everything by trial and error.

Below, I’ve compiled a list of SaaS coaches and coaching programs that assist founders at any stage in the process, whether you’re a new startup or a well-established business.

SaaS Coaching Services

The process starts when you schedule a free growth session with one of his SaaS Scale Specialists to identify:

  • Which parts of your business are not working
  • Growth possibilities that you can pursue in the next 6 to 12 months
  • The number one obstacle your business faces
  • A growth plan to improve your business

During this call, you will also receive a cost estimate.

You must complete an application to ensure you are a good fit for each other. This service is best suited for SaaS founders with monthly recurring revenue (MRR) of $10K or more, a functioning product, and paying customers.

Natalie has two programs available at different price points. SaaS Team Accelerator is her high-ticket program, and she limits participation to ten SaaS founders per round. It’s first come, first serve and costs $997.

In this four-week program, you will:

  • Perform a self-assessment.
  • Learn why your team is underperforming.
  • Develop an action plan with frameworks, templates, and guides to help increase your team’s performance.
  • Discover how to motivate your team.
  • And benefit from Q&A time after each session.

SaaS Boss Mastermind is for bootstrapped founders with $1K or more in MRR. If you don’t meet this criterion, you can request to join the waitlist.

This SaaS founders coaching program segments subscribers by MRR into mastermind groups. Benefits include:

  • Weekly mastermind groups where you can connect with other SaaS founders who earn similar revenues.
  • Monthly themed discussions and live Q&A with industry experts.
  • Access to a private community forum.
  • Members-only content.
  • Group coaching sessions with Natalie Luneva.
  • Discounts on programs such as the Team Accelerator.
  • A feature on the SaaS Boss Podcast.

You can subscribe two ways — $39 monthly or $390 annually. She provides a 30-day money-back guarantee, no questions asked.

Natalie also runs a podcast with 40+ free episodes full of actionable advice for SaaS leaders, offers a resource list of more than 150 tools to accelerate and streamline your SaaS growth, and writes helpful posts on her blog.

Matt offers two different programs in addition to a free 20-minute crash course. The SaaS Masterclass is for startups and early-stage SaaS companies looking to get to $1M revenue quickly.

The program includes six modules in which you work directly with Matt. You will have access to private events and a community where you can connect with other driven SaaS founders in the program. The price is not listed on the website, so you will need to book a Breakthrough Session for more information.

The second program is designed for growth-stage companies looking to improve consistency and close rates. Throughout the program, Matt will perform several audits.

  • In the Full Buyer Journal Review, Matt will review your business to discover what is working and what’s not.
  • In the Competitive Review, he’ll take a look at your closest competition to see what they’re offering your target audience.
  • For the Team Member Review, he’ll connect with each of your team members to look for any opportunities for improvement.
  • Lastly, he performs a detailed analysis of response times, terminology, methods used, and prospects’ feelings and emotions.

Just like his other program, there’s no cost listed, but you can schedule a Breakthrough Session through his website.

This SaaS coaching program is for CEOs who are doing the chief marketing officer (CMO) job on the side, CEOs who want a foundation in marketing before hiring a marketing team, and CMOs who are new to the job and want to get up to speed.

CMO Coach is a hands-on coaching program that teaches you how to build a strong marketing strategy through practical advice and assignments. Every week, participants will meet with SaaS coaches. In these meetings, you’ll discuss key initiatives, challenges, organizational issues, and communication opportunities that your business faces.

You’ll have access to your CMO coach so that you can get help with issues or concerns whenever they come up. The Kalungi SaaS coaches will also challenge you to continually build your marketing strategy to drive growth.

There’s no cost listed on the website, but you can schedule a consultation.

This program is not just for founders but also for finance teams, accounting teams, and anyone who wants to know more about SaaS economics. The seven-week SaaS Metrics Foundation program costs $1,295.

As a participant, you’ll gain access to:

  • Weekly in-depth lessons that are available to watch on your own schedule.
  • Live review sessions and office hours.
  • Over 30 templates and models for a variety of topics.

This course is ideal for those with a busy schedule. You can work at your own pace, and you’ll have access to the course for two years, including any additions that happen in that timeframe.

Josh offers 1:1 coaching for SaaS and other tech companies post-Series A or bootstrapped with at least $3 million annual recurring revenue (ARR). His mission is to help businesses scale and thrive — primarily working with software companies but not agencies.

To find out if this is the right SaaS coaching program for you, schedule a strategy session to see if it’s a good fit. The cost is not listed on his site, but he does specify that he works only with retainer-based agreements.

Alexander Jarvis offers free chat services to answer quick questions if you need help but are not ready to commit to a full program. If you have a question that requires a bit longer of a response, he also accepts questions that he will answer with a 30-minute YouTube video, sharing it with his audience for free.

He focuses on 1:1 coaching, starting at $400 for a 60-minute session, $800 for 120-minute session, or $2,000 for a five-hour session. He also offers pitch deck services, which cost 6,000 euros for a full deck review or 400 euros for a consultation call.

His program A Simple Founder Support Structure is a phone-based mentoring service that runs month to month for startups and founders. The cost is $1,500 per month for weekly one-hour calls and unlimited messaging.

A Simple Fundraising Support Structure, which is also phone-based, is a fundraising guidance program that runs month to month. For this program, he works with businesses in any sector at any stage. The cost is $1,500 for weekly 1:1 calls that can run for one to two hours and unlimited messages.

Additionally, he offers business model review, financial modeling, and may serve on the advisory board for your startup if you’re a good match. To see if you’d be a good fit for any of these services, start by booking a 1:1 call with him.

SaaS Club’s programs are for early-stage SaaS companies that want to build, launch, and scale their businesses.
The first program tier is membership-based and it costs $99 per month. It’s geared toward early-stage SaaS companies that want to achieve $100K MRR. To join, fill out a group SaaS coaching application with basic information like your name, business name, website, ARR, and challenges you want to overcome.

There is also a 12-Week Bootcamp program for launching your product and building your business — including growing recurring revenue with a goal of $10K. This includes 30- to 45-minute video lessons with an implementation plan and worksheets, live group calls every two weeks, and access to a discussion channel to ask questions 24-7 or chat with other members.

This SaaS founders coaching program costs $1,500 for the essential plan and $1,800 for the premium plan. To join, you need to complete an application with in-depth information about you, your business, and your business goals for the year.

As a former McKinsey & Company consultant, I’ve been a senior executive in several publicly owned technology companies. Currently, I offer one-on-one SaaS founders coaching, specializing in businesses that are growing 100% year-over-year with founders who are transitioning to be professional CEOs.

If you’re interested in working together, Click Here to fill out a survey and get a free customized business scalability blueprint.

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