9 SaaS Distribution Channels (with Examples)
What Are SaaS Distribution Channels? In SaaS, distribution channels refer to who sells the product to the customer and what method they use. There are
Insights and Strategies for Scaling a Successful SaaS Company
Net Revenue Retention and Why It Matters
In this article, I’ll define net revenue retention, show you how to calculate it, explain why it’s important, and show you how to use it
The Incredible Impact of SaaS Customer Lifetime Value
Customer lifetime value is a metric that adds up all the sales expected from a customer over the lifespan of their relationship with your company. This metric
How to Run a SaaS Business During Inflation
In this briefing, I’ll share my thoughts on how SaaS companies can prepare to navigate a potentially inflationary environment. Before I do so, let me
When to Use SaaS Venture Debt Financing
Venture debt has become an increasingly popular way to finance SaaS businesses. Venture debt lenders typically lend more than a traditional bank loan or line, but
After Minimum Viable Product (MVP)
When you have a product that works, it solves the customers’ problems, and the customers are happy, congratulations, you’ve just achieved product-market fit. The question
SaaS: Demand vs. Lead Generation
Many SaaS companies have a demand generation function within marketing. I think the term “demand generation” is terribly misguided. There is no such thing as
The “Professional” CEO
I’m sometimes asked what makes a hired “professional” CEO different than a founder CEO. The obvious answer is experience. Some great questions to ask are: “What does
The Lie Called SaaS Demand Generation
Most well-established marketing departments in SaaS companies have one or more people in demand generation or “demand gen.” I have always hated this term because